We're a commercial printshop, so we see a lot of business cards over
the course of a year. Some of them are great...most could be better.
Business cards are a personal, immediate reflection of you and your
business. Business cards may be small, but they are REALLY important.
They are also not expensive, so you really don't have an excuse not to
recycle the cards you have and get newer, better cards TODAY.
Our top ten most annoying business card features, in no particular order:
Outdated Photos. Realtors, we're talking to you.
Your old photo is weird, it doesn't help people remember you, and it
sends the message that you aren't organized enough to get updated cards.
We had a client refer to her business card photo as her "plastic
surgery picture" ... what she would like to look like after a few
thousand dollars in nips and tucks. We'll remember her, but probably
won't want her help selling a home.
Clip Art. Actually, we have
all seen that piece of Microsoft Word clip art somewhere else. So, now
your card looks amateurish and you are sending the message that you are
cheap. Nicely placed text is vastly superior to cute clip art, and
sends a more professional message.
Wednesday, August 20, 2014
Reasons to choose an online-only printer
In addition to local companies in your area, the web is overflowing
with printing companies vying for your business. Here are the top
reasons people tend to choose an online printer, and what you can expect
if you do...
Online Printers Are Cheaper
The internet can be a great place to find bargains and do price comparisons. However, when it comes to printing, you may be surprised to learn that working with a local merchant could save you up to 70% off online prices (sometimes even more!). Online merchants often advertise very low prices, but, once you've chosen the features you want, the online prices are actually much higher. Don't forget shipping costs as well!
Online Printers Are Cheaper
The internet can be a great place to find bargains and do price comparisons. However, when it comes to printing, you may be surprised to learn that working with a local merchant could save you up to 70% off online prices (sometimes even more!). Online merchants often advertise very low prices, but, once you've chosen the features you want, the online prices are actually much higher. Don't forget shipping costs as well!
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